FORTVISION CASE STUDY
OBJECTIVE
Mineral water company, Mey Eden, and advertising agency GITAM, approached FORTVISION with the request of boosting awareness of a new product - a flashing bottle cap that goes off every 30 minutes reminding consumers to drink.
TARGET AUDIENCE
Mey Eden aimed to target individuals concerned with staying hydrated as part of their daily routine such as soldiers, mothers of young children, fitness aficionados, etc.
 
Therefore, Fortico ads were live across websites relevant to these audience segments such as sites about parenting, motherhood, the IDF (Israeli military) and more.
METHOD
We exposed Mey Eden’s target audience to a Fortico in the shape of a yellow bottle cap that shook and flashed upon the screen. It was eye-catching, yet blended seamlessly with the page without interrupting users’ browsing experience. Users who weren’t interested in the content could X out of it or drag it out.
Once tapped, it enlarged into a window consuming less than 80% of the screen, without redirecting users away to another page. The window displayed a landing page that presented a visual representation of how consumers should use the product. Below, there were two buttons, each for playing each one of the brand’s commercials for the product.
The eye-catching bottle cap attracted users to click on the Fortico, immediately exposing them to Mey Eden’s brand and product messaging.
Results
The eye-catching bottle cap attracted users to click on the Fortico,
immediately exposing them to Mey Eden’s brand and product messaging.
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