FORTVISION CASE STUDY
OBJECTIVE
Using FORTVISION’s eye-catching yet non-intrusive digital real-estate to display a call to action
GNS Boutique approached us with the request of raising awareness of Rimonim’s weekend deals
A secondary goal was to raise overall brand awareness
TARGET AUDIENCE
To the request of GNS Boutique, we targeted-users-aged-25-and-older
With advanced tools we detected users who have previously expressed interest in booking a vacation
 
Residents of Northern Israel weren’t targeted with vacations in the North and vice-versa
Users low on battery weren’t targeted due to inability to call or view Story
ONGOING OPTIMIZATION
  • Websites
  • Pages property
  • Segments
  • Location (precise with GPS)
  • Days
  • Hours
ADVANCED SEGEMENTATION
  • Education
  • Family status (single, married, pregnant, children) Occupation
  • Political stance
  • Shopping habits
Interests
  • Food
  • Fitness
  • Entertainment
  • Business
And much more…
METHOD 1
Shortening the funnel from the moment of exposure to the bubble to actually dialing the call center
Message was displayed on top of the Fortico, as a cube featuring six different images
Customers were redirected to their dialing screen with number already inserted
Avoiding lead forms that hinder conversion rates
Ad ran during call center operating hours
METHOD 2
Evoke customer interest in vacation deals by displaying a photos from different hotels
Using the Story format to display images that switch every ive seconds, users could also tap to view the next
Customers were redirected to the Rimonim website beyond call center operating hours
Users who tapped the Fortico were retargeted on Facebook and Google
SUMMARY
  • The campaign was live during December 26-14
  • ~%4.5 average CTR
  • ~%80 viewed complete story
  • ~%25 were redirected to Rimonim’s website
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