Case Study

Acme Corp Achieves 35% Reduction in Total Cost of Ownership by Transitioning to FORTVISION for Email and SMS Marketing

Customer

Acme Corp

Industry

Consumer Electronics

Platform

Shopify

35% reduction in total cost of ownership after switching to FORTVISION

Elimination of over 200 annual IT support tickets

Migration of three major brands to FORTVISION completed in approximately six weeks

Background

Acme Corp, a publicly traded company, manages a diverse portfolio of 12 prominent brands in the consumer electronics sector. Their portfolio includes leading names such as TechGadget, SoundWave, and HomeSmart, collectively generating nearly $800 million in revenue in 2024.

Challenge

Initially, Acme Corp's marketing team was optimistic about their existing email and SMS provider. However, within six months, they encountered significant challenges. Integrating email and SMS campaigns required extensive developer support, hindering the creation of even basic automated workflows. Additionally, tracking SMS performance was cumbersome, often necessitating manual data extraction from analytics platforms. The escalating costs, coupled with limited functionality, prompted Acme Corp to seek a more efficient solution.

Solution

Drawing from prior positive experiences with FORTVISION, Acme Corp's marketing leadership recognized its robust out-of-the-box capabilities and scalability. The decision to transition to FORTVISION was driven by its strong industry reputation and comprehensive support system. Despite a tight timeline, the migration of three major brands to FORTVISION was accomplished in approximately six weeks, facilitated by FORTVISION's pre-built integration with Shopify and dedicated customer support.

Strategy

Drawing from prior positive experiences with FORTVISION, Acme Corp's marketing leadership recognized its robust out-of-the-box capabilities and scalability. The decision to transition to FORTVISION was driven by its strong industry reputation and comprehensive support system. Despite a tight timeline, the migration of three major brands to FORTVISION was accomplished in approximately six weeks, facilitated by FORTVISION's pre-built integration with Shopify and dedicated customer support.

Solution

Drawing from prior positive experiences with FORTVISION, Acme Corp's marketing leadership recognized its robust out-of-the-box capabilities and scalability. The decision to transition to FORTVISION was driven by its strong industry reputation and comprehensive support system. Despite a tight timeline, the migration of three major brands to FORTVISION was accomplished in approximately six weeks, facilitated by FORTVISION's pre-built integration with Shopify and dedicated customer support.