Automation & AI

Build the journey once. It runs every night.

A visual canvas for behavioural journeys, on-site personalisation that reacts in the moment, and an assistant that does the parts nobody enjoys.

Get in touch See the channels
The principle

Automation is only as good as the data underneath it.

A cart-recovery flow that doesn't know the customer already bought in store is worse than no flow at all. Because journeys read the same live record as ads, orders and support, they behave like someone is paying attention.

Journey canvas

Draw the flow, pick the channel later

Triggers, conditions, waits and branches on a visual canvas. Each send step chooses its channel, so the same journey can email in one market and use WhatsApp in another.

  • Eleven activity types on the canvas: send email, SMS, WhatsApp, on-site campaign or ad campaign; change data; call a webhook; fire a pixel; notify the team; A/B test; repeat
  • Triggers drawn from email, SMS, WhatsApp, site and board events
  • Wait steps and yes/no branches on any condition
  • A/B test nodes that set priority across competing paths
  • Save as draft, then switch the whole flow live with one toggle
Paid inside the journey

An ad campaign is a step, not a separate plan

Send Ad campaign sits on the same canvas as Send email. A customer who ignores two messages can be moved into a paid audience automatically — without exporting a list to Meta and hoping the match rate holds.

  • Launch or extend an ad campaign as a journey step
  • Fire a pixel or call a webhook from inside the flow
  • Change data on the contact record mid-journey
  • Notify your team when something needs a human
eCommerce triggers

Flows that know what happened in the store

Catalog, orders and customer data sync in continuously, which is what makes the obvious retention flows actually work.

  • Abandoned cart and abandoned browse
  • Post-purchase, review request and replenishment
  • Back-in-stock and price-drop alerts
  • Win-back based on real purchase gaps, not guesses
  • Suppression when the customer already bought
Reviews

Customer reviews, collected and moderated

Review requests go out from a flow, the responses come back into a board, and someone approves or rejects each one before it appears anywhere. AI Assist drafts the reply so the queue does not become a full-time job.

  • Rating, title, body, photos and video against the product and the purchase
  • Apply or reject each review, with the state visible on the row
  • AI Assist for responses and summaries
  • Review score feeds back into segments and campaigns
On-site & landing pages

Personalisation before they leave

Popups, embeds and teasers with the trigger, timing and targeting set per campaign — plus landing pages built in the same workspace.

  • Three formats: popup, inline embed and teaser
  • Show right away, on scroll, after a delay, or on exit intent — and stop after a set time
  • Position, backdrop darkness, entry animation and direction, close control
  • Target by URL or content, location, cookie, device, new or returning, signed-in or anonymous
  • Priority ordering when more than one campaign qualifies for the same visitor
  • Replace or inject any on-page element, and recommend products from browsing behaviour
  • Landing pages with a drag-and-drop builder, templates, and forms wired into the CRM
AI assistant

The parts nobody enjoys

Ask for a segment in plain language, get twelve subject-line variants, or ask why last week's ROAS dropped and get an answer grounded in your own numbers.

  • Copy drafting for every channel, in your brand voice
  • Segment building from a plain-language description
  • Performance analysis across paid and owned
  • Automation templates to start from, rather than a blank canvas
  • Suggestions you approve — nothing ships on its own

Nothing ships without a human.

The assistant drafts, suggests and explains. Approving, sending and spending stay with your team — or ours, if you've asked us to run it.

See managed services

Flows most brands turn on first

Welcome series

The first ninety seconds of a relationship, done deliberately.

Cart recovery

Email, then SMS or WhatsApp if they don't come back.

Browse abandonment

For the people who looked but never added.

Post-purchase

Delivery, care, review request and the next relevant product.

Replenishment

Timed to the actual consumption cycle of what they bought.

Win-back

Triggered by silence, escalating only if it's working.

Automate the follow-up. Keep the judgement.

Get in touch
fortvision.