Google Display & Video 360

Programmatic media planned, measured and optimized toward your business goal.

FORTVISION runs Display & Video 360 campaigns on its own DV360 seat, with a certified team in Israel. We set the KPI with you, build the measurement before launch, and optimize every wave against the result.

Talk to our DV360 team See results

Our own seat

A direct DV360 partner account, not a reseller's.

Buying on our own seat means the inventory, the deals and the data stay under our control — and yours. No margin stacked by a middle layer, no waiting on someone else's trader to make a change.

56Advertisers on our DV360 seat

USD 575KBillable media in the last 12 months

5DV360-certified experts, full-time

IsraelPlanning and trading, in your timezone

What we do

Full DV360 service, from brief to final report

We work directly with brands, and as the programmatic execution partner of media agencies.

Strategy & media planning

Media plans with numeric targets for impressions, unique reach, clicks and leads, built around your business KPI.

Measurement & conversion tracking

Site tag on the landing page and thank-you page, conversion tracking and lead attribution set up before launch.

Programmatic buying

Inventory on Israel's leading news, finance and app environments, with site and section lists, bidding and pacing to budget.

Creative & formats

Display, HTML5, video and mobile interstitials adapted to every placement, with a preview page for your approval.

Audiences & remarketing

Audiences built from your site visitors and video viewers, brought back in follow-up waves to convert.

Reporting & optimization

In-flight reports on a standard template, with clear recommendations on inventory, audiences and creative.

How we charge

Management fee of 10%–20% of media spend, or a fixed monthly retainer. Media and platform costs are itemized before launch. Creative production, CRM and automation are quoted by scope.

How we work

Seven steps on every campaign

The same sequence every time, so nothing is improvised and nothing is forgotten.

STEP 01

Brief & goal

Budget, flight dates, a UTM-tagged landing page and the business KPI we will be judged on.

STEP 02

Measurement setup

Tag on the landing and thank-you pages, feeding conversions and audiences before a shekel is spent.

STEP 03

Media plan

Targets for impressions, reach and clicks, with the inventory and formats that will deliver them.

STEP 04

Creative & approval

Formats adapted per placement, a preview page for sign-off, and live screenshots after launch.

STEP 05

DV360 build

Targeting built to the plan, pacing set to budget and dates.

STEP 06

Reporting & optimization

Delivery against target, a breakdown by site, and recommendations you can act on.

STEP 07

Wrap-up & next wave

Final report, learnings, and a follow-up campaign that reuses the audiences already built.

EVERY STEP

One team throughout

The people who plan the campaign are the people who trade it. Nothing is handed over mid-flight.

Results

Recent DV360 campaigns

Finance · Mor Investment House · via CityMedia · April–June 2026

Pension-fund leads: from pilot to a 3.3× budget

An ILS 45,000 pilot generated 27 leads. The client grew the budget to ILS 150,000, and the second wave, planned by FORTVISION with numeric targets, beat its click target by 55% and generated 30 more leads.

57 leads across both waves — 27 in the pilot, 30 in wave two
155% of the wave-two click target: 15,544 clicks against 10,000
8.43M impressions across both waves, on homepages and finance sections of leading sites and news apps, in six formats including mobile interstitial
Site-level analysis: ynet and Walla recorded at least 47 of the 57 leads, while Globes and TheMarker took 61% of impressions and recorded none

Real estate · Bait Bakfar · via Twisted · March–April 2026

Video for a residential project: making it measurable

The campaign launched without tracking. We installed the tag, switched on conversion tracking and remarketing, and the next wave converted the audience we had built.

31 leads in wave two; conversion tracking went live mid-flight on 19 March
+41% CTR and −13% CPC against wave one
5.32M impressions and 2.97M video views to 75% across two waves, inside HTML5 rich-media banners
Launched one day after the brief, on leading news and finance sites
99% of budget delivered in both months

Our team

DV360-certified, full-time, in Israel

Everyone works across planning and execution, and each of us owns one area of expertise.

DV360 certified

Raanan Eran

DV360 Account Lead. Client strategy, media planning and KPI setting.

DV360 certified

Elad Eran

Programmatic Trading Lead. Inventory, deals and site lists, bidding and pacing.

DV360 certified

Shelly Levin

Measurement & Analytics Lead. Tagging, conversion tracking, reporting and attribution.

DV360 certified

Shelly Cox

Creative & Ad Operations Lead. HTML5, video and interstitial formats, creative QA.

DV360 certified

Brian Gale

Audience & Optimization Specialist. Remarketing, audience strategy and in-flight optimization.

Together

One seat, one team

Planning, trading, measurement and creative sit in the same room, on the same seat.

Planning a DV360 campaign? Send us your brief.

We will come back with a media plan, numeric targets and a measurement setup before anything goes live.

Send a brief

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