One customer record
Contacts, orders, events and consent state live in one place. Every module reads and writes to the same record.
- Store, catalog and order sync from your eCommerce platform
- Contacts grouped into boards — the audience unit every channel sends to
- Saved contact filters that any campaign can target
- Segmentation by geolocation, traffic source, on-site behaviour and purchase history
- Behavioural events from site, email, ads and messaging
- Subscription and consent state per channel